ProDPI Logo Redesign

After a company acquisition, ProDPI was in need an updated look. The existing mark held special meaning to the client base so a subtle approach was taken. The introduction of a new typeface and refreshing color palette lended to the positive outlook of the change while still offering a familiarity to the existing base. The overall line weight, spacing, and proportions were adjusted to complement the weight of the type and offer some much needed breathing room throughout the design.